Inside ZUS Coffee: Building Malaysia's Fastest-Growing Coffee Brand | Venon Tian, ZUS Coffee

Most people see ZUS Coffee ‪@ZUSCoffee‬ as an overnight success story that just happened to take over Malaysia. Vernon Tian, one of the co-founders instrumental in scaling the brand, says the reality is much more complex. From opening one store every single day to navigating intense social media crises, building a national champion takes more than just good coffee. Before ZUS, Vernon learned the…