What Is Information Gain in SEO? (and How To Add It to Your Content)

Information gain is the additional information your page contributes beyond what already ranks for the query. Whether Google runs a literal information gain score is still unconfirmed. But whether or not it improves your ranking is almost irrelevant. You should care about information gain because it’s your differentiator. The extra effort you put into creating […] The post What Is Information Gain…