Algorithms are choosing who sees what political ads. NZ needs transparency

Only an election or two ago, digital advertising was relatively straightforward. But now the model has shifted. A recent RNZ analysis of political advertising on Facebook and Instagram revealed an intriguing pattern in who was seeing the ads. Of more than 500 ads National ran this year, 92 were seen only by men, attracting up to 3.9 million views and costing as much as $21,000. Only one was seen…