# luxury brand (blogs) — RSS Amplifier Recent posts from the 5 feeds in the RSS Amplifier directory that cover luxury brand. Page: Feed: --- ## [Langer on Luxury: The Wealthiest Clients Are Changing Why They Buy](https://daniellanger.substack.com/p/langer-on-luxury-the-wealthiest-clients) _2026-08-20 · Daniel Langer · Daniel Langer_ The financial markets are forcefully rewriting the motive behind luxury purchases. I expl the shift, and what the brands that see it early wi ## [The Podcast Episode I Could Not Record in a Studio](https://daniellanger.substack.com/p/the-podcast-episode-i-could-not-record) _2026-08-17 · Daniel Langer · Daniel Langer_ Some conversations need to happen where the change is happening. ## [Langer on Luxury: What is Left of Luxury When AI Makes the Introduction?](https://daniellanger.substack.com/p/langer-on-luxury-what-is-left-of) _2026-08-14 · Daniel Langer · Daniel Langer_ Clients meet your brand through an AI before they meet it through your staff. Most houses have no idea what the machine tells them. ## [From the Studio | July 2026](https://oleadanyc.substack.com/p/from-the-studio-june-2026-065) _2026-08-07 · OLEADA · The Current_ Welcome to From the Studio. A monthly note from inside OLEADA. What we built. What we refined. What we couldn’t stop thinking about. And a little BTS on how we’re building this brand, little by little. ## [Langer on Luxury: Aston Martin Sold Its Name. Why This Could Be One of the Costliest Mistakes in Luxury.](https://daniellanger.substack.com/p/langer-on-luxury-aston-martin-sold) _2026-08-07 · Daniel Langer · Daniel Langer_ Aston Martin's cars are selling better than they have in years. The company just pledged its name anyway. Understanding why reveals a trap that catches more luxury brands than anyone admits. ## [How a Song I Heard at Burning Man Became a Bag.](https://oleadanyc.substack.com/p/how-a-song-i-heard-at-burning-man) _2026-08-03 · Tiffany Zhou · The Current_ I spent months chasing it down. The track led me back to my mother, and then became our Dream Pouch. ## [Langer on Luxury: What Gucci’s Numbers Actually Measure](https://daniellanger.substack.com/p/what-guccis-numbers-actually-measure) _2026-07-31 · Daniel Langer · Daniel Langer_ The market saw a turnaround. The numbers measure something else. ## [BRAND OR CULT?](https://brandmarketingforsmallerbrands.substack.com/p/brand-or-cult) _2026-07-28 · Chris Bullick · Brand Marketing for Smaller Brands_ How TROPIC Skincare discovered that ambassador advocacy and brand building work best together. ## [Langer on Luxury: Luxury’s Most Important Metric Doesn’t Exist on Any Dashboard](https://daniellanger.substack.com/p/langer-on-luxury-your-brand-does) _2026-07-24 · Daniel Langer · Daniel Langer_ We measure market share carefully. Share of a category, tracked and benchmarked. But the client we serve does not live in a category. They live one life, and they decide across all of it at once. ## [Game, Set, Style!](https://oleadanyc.substack.com/p/game-set-style) _2026-07-22 · Nikki Miller · The Current_ How Summer's Biggest Sports Moments Are Dressing the Culture ## [Web Coding With AI, Live (Sponsored)](https://crawlproof.com/a/ngKZx6JQhLI3) _2026-07-22 · **Sponsored**_ Collaborative screen sharing with simultaneous remote control, open source. ## [HAWAIIAN TROPIC - FEEL THE SUN](https://brandmarketingforsmallerbrands.substack.com/p/hawaiian-tropic-feel-the-sun) _2026-07-21 · Chris Bullick · Brand Marketing for Smaller Brands_ Modernising a brand doesn’t mean discarding its past. ## [Langer on Luxury: The Richemont Number Everyone Misread](https://daniellanger.substack.com/p/langer-on-luxury-the-richemont-number) _2026-07-18 · Daniel Langer · Daniel Langer_ Why a twenty percent print signals concentration, not recovery. ## [The Season of Yes](https://oleadanyc.substack.com/p/the-season-of-yes) _2026-07-09 · Nikki Miller · The Current_ Have the perfect Euro Summer, wherever you are. ## [DOES YOUR BRAND HAVE ANY NEGATIVE BRAND ASSETS?](https://brandmarketingforsmallerbrands.substack.com/p/does-your-brand-have-any-negative) _2026-07-07 · Chris Bullick · Brand Marketing for Smaller Brands_ Whether it's a faded dealership, an abandoned Facebook page, an out-of-date Google Business listing, consumers don't distinguish between assets a company actively manages and those it has left behind. ## [From the Studio | June 2026](https://oleadanyc.substack.com/p/from-the-studio-june-2026) _2026-07-03 · OLEADA · The Current_ A monthly note from inside OLEADA. ## [My Entire Business Fits in an OLEADA Tote Bag](https://oleadanyc.substack.com/p/my-entire-business-fits-in-an-oleada) _2026-06-26 · Olivia Wickstrom · The Current_ On building a creative business portable enough to carry anywhere. ## [Training is Luxury's Game-Changer](https://daniellanger.substack.com/p/training-is-luxurys-game-changer) _2026-06-26 · Daniel Langer · Daniel Langer_ Article by Daniel Langer, originally published in Tatler AsiaThanks for reading! ## [The Flight to Rarity: Why Your Best Customers Are Quietly Redefining What “Special” Means](https://daniellanger.substack.com/p/the-flight-to-rarity-why-your-best) _2026-06-25 · Daniel Langer · Daniel Langer_ Article by Daniel Langer, originally published in Jing DailyThanks for reading! ## [The $2.5 Trillion Question Luxury Boards Are Not Asking](https://daniellanger.substack.com/p/the-25-trillion-question-luxury-boards) _2026-06-25 · Daniel Langer · Daniel Langer_ Thanks for reading! ## [The $100 Million Blind Spot: Why Luxury Brands Are Losing the Next Generation of UHNWI at the Point of Sale](https://daniellanger.substack.com/p/the-100-million-blind-spot-why-luxury) _2026-06-25 · Daniel Langer · Daniel Langer_ Thanks for reading! ## [AI publishing with human taste (Sponsored)](https://crawlproof.com/a/u3vzcev25ulJ) _2026-06-25 · **Sponsored**_ Convert AI research into blogs, podcasts, and newsletters with optional human review. ## [Luxury Brand Building 103: Your Ideal Customer Isn't A Single Avatar](https://oleadanyc.substack.com/p/luxury-brand-building-103-your-ideal) _2026-06-17 · Tiffany Zhou · The Current_ And why the loudest customer isn't the shallow. ## [Luxury Brand Building 102: External vs Internal Signals](https://oleadanyc.substack.com/p/luxury-brand-building-102-external) _2026-06-10 · Tiffany Zhou · The Current_ Does your brand shout or whisper? ## [HOW BRANDS BECOME ICONS: WHAT STILL MATTERS TWENTY YEARS LATER](https://brandmarketingforsmallerbrands.substack.com/p/how-brands-become-icons-what-still) _2026-06-05 · Chris Bullick · Brand Marketing for Smaller Brands_ I wanted to love this book and share useful insights from it with my readers, but I struggled to do so. ## [From the Studio | May 2026](https://oleadanyc.substack.com/p/from-the-studio-may-2026) _2026-06-02 · OLEADA · The Current_ A monthly note from inside OLEADA. ## [I Never Wanted to Be a Mom](https://oleadanyc.substack.com/p/i-never-wanted-to-be-a-mom) _2026-05-10 · OLEADA · The Current_ The Mother's Day Essay I Almost Didn't Write ## [WHY ALL THE PRINCIPLES OF B2C BRANDING APPLY TO B2B BRANDS](https://brandmarketingforsmallerbrands.substack.com/p/why-all-the-principles-of-b2c-branding) _2026-04-02 · Chris Bullick · Brand Marketing for Smaller Brands_ Why do people think brand matters less in B2B? All the research shows that the same principles apply – just more so. ## [WHY JAGUAR WILL WIN - DESPITE ITS MARKETERS](https://brandmarketingforsmallerbrands.substack.com/p/why-jaguar-will-win-despite-its-marketers-e95) _2026-02-16 · Chris Bullick · Brand Marketing for Smaller Brands_ Jaguar's marketers did their best to kill their brand in 2024. This is what their engineers and designers have done to save it ## [TINY BRANDS. BIG REALITY CHECKS. HOW SMALL BRANDS ACTUALLY GROW](https://brandmarketingforsmallerbrands.substack.com/p/tiny-brands-big-reality-checks-how) _2026-01-07 · Chris Bullick · Brand Marketing for Smaller Brands_ My real-world take on new research on small brands and growth ## [BRAND-BUILDING FOR STARTUPS – START EARLY OR START OVER](https://brandmarketingforsmallerbrands.substack.com/p/brand-building-for-startups-start) _2025-11-25 · Chris Bullick · Brand Marketing for Smaller Brands_ Business is brand, brand is business. Why your brand must never be an after-thought ## [HOW TO STOP YOUR BRAND FROM MAKING PEOPLE FEEL NOTHING AT ALL](https://brandmarketingforsmallerbrands.substack.com/p/how-to-stop-your-brand-from-making) _2025-11-11 · Chris Bullick · Brand Marketing for Smaller Brands_ The duty of brand marketing is to engage and entertain ## [Try Before You Buy, Risk-Free (Sponsored)](https://crawlproof.com/a/3BBlrm72QCNr) _2025-11-11 · **Sponsored**_ Free trial hosting plus refunds processed in 12-24 hours, guaranteed. ## [ENGLISH WINE FINALLY GETS SOME FIZZ](https://brandmarketingforsmallerbrands.substack.com/p/english-wine-finally-gets-some-fizz) _2025-10-16 · Chris Bullick · Brand Marketing for Smaller Brands_ A challenger brand that has done its marketing homework ## [HOW SMALLER BRANDS CAN WIN TIKTOK](https://brandmarketingforsmallerbrands.substack.com/p/how-smaller-brands-can-win-tiktok) _2025-08-07 · Chris Bullick · Brand Marketing for Smaller Brands_ Ever wondered how challenger brands have broken through almost entirely with social? ## [LUXURY BRAND MARKETING - 3](https://brandmarketingforsmallerbrands.substack.com/p/luxury-marketing-3) _2025-07-02 · Chris Bullick · Brand Marketing for Smaller Brands_ What we can learn from luxury brands. The tricks they use that you can too ## [WHAT'S THE POINT OF DR SQUATCH?](https://brandmarketingforsmallerbrands.substack.com/p/whats-the-point-of-dr-squatch) _2025-06-26 · Chris Bullick · Brand Marketing for Smaller Brands_ How Sydney Sweeney’s bathwater indicates a fresh breath of air at Unilever ## [LUXURY BRAND MARKETING - 2](https://brandmarketingforsmallerbrands.substack.com/p/luxury-brand-marketing-2) _2025-06-12 · Chris Bullick · Brand Marketing for Smaller Brands_ Marketing luxury brands - what's different? ## [LUXURY BRAND MARKETING - 1](https://brandmarketingforsmallerbrands.substack.com/p/luxury-brand-marketing) _2025-06-05 · Chris Bullick · Brand Marketing for Smaller Brands_ 1. What makes a brand luxury and can you fake it? ## [IS NEW OLD JAMAICA A STEP TOO FAR?](https://brandmarketingforsmallerbrands.substack.com/p/is-new-old-jamaica-a-step-too-far) _2025-05-20 · Chris Bullick · Brand Marketing for Smaller Brands_ Another example that illustrates a rebrand or relaunch is often a sign that your brand hasn't evolved or progressed as part of a proactive brand strategy. ## [10 CRITICAL SUCCESS FACTORS FOR INDIE SKINCARE BRANDS](https://brandmarketingforsmallerbrands.substack.com/p/10-critical-success-factors-for-indie) _2025-04-07 · Chris Bullick · Brand Marketing for Smaller Brands_ A new challenger brand appears every day - but what does it take to win? ## [HEALTH & BEAUTY - THE THING SMALL BRANDS DO WELL THAT BIG BRANDS FAIL AT](https://brandmarketingforsmallerbrands.substack.com/p/health-and-beauty-the-thing-small) _2025-02-19 · Chris Bullick · Brand Marketing for Smaller Brands_ Emotion & Humour ## [WHAT'S A META-BRAND?](https://brandmarketingforsmallerbrands.substack.com/p/whats-a-meta-brand) _2025-02-11 · Chris Bullick · Brand Marketing for Smaller Brands_ And why English Sparkling Wine needs one ## [JAGUAR - Ctrl-Alt-Delete](https://brandmarketingforsmallerbrands.substack.com/p/jaguar-ctrl-alt-delete) _2024-11-21 · Chris Bullick · Brand Marketing for Smaller Brands_ It's not a rebrand. JLR is deleting the past to start again