340 Shannon Kinney: Why today's media sellers must become trusted advisors

Local media sales has entered a new era. Advertisers no longer need a salesperson to launch a marketing campaign, buy digital ads or build an online presence, giving them more choices—and less patience for generic sales pitches—than ever before. According to Dream Local Digital founder and E&P "Ad Sales Life" columnist Shannon Kinney, the sales professionals who thrive won't be those with the best…