ARR per FTE Is the Only Metric That Matters

ARR per FTE is the only B2B SaaS metric that exposes whether your go-to-market system is actually working. Annual recurring revenue is annual, but every prospecting, marketing and BDR activity in your business is measured daily, weekly or monthly. The two have never matched, and that mismatch is why most B2B revenue plans quietly miss every year. This episode is for CEOs, CFOs and VPs of Sales who…