Campaign Thinking vs Continuous Infrastructure: The B2B GTM Reset

B2B campaign thinking is structurally broken and the data finally proves it. After 70 years of quarterly pushes, demand gen sprints, and ABM cycles, every B2B is running the same playbook and getting the same modest result. This episode shows you why continuous infrastructure outperforms campaign-led go-to-market by 10 to 20 times in the same B2B market, against the same competitors, on the same…