Hands-on Selling with Kevin Brown of Friction Labs

Welcome to the first episode of a special new focus for the HeySue Podcast: the Never Ask for the Sale Series. These new episodes are inspired by the September 2025 launch of Sue Heilbronner’s newest book, Never Ask for the Sale: Supercharge Your Business with the Power of Passionate Ambivalence . Never Ask is based on the philosophy or sales technique Sue calls “passionate ambivalence,” the…