Fueling Growth by Staying True to Your ICP: Ian MacGregor on Building a Brand for Athletes

In this episode, Sue dives deep with Ian MacGregor, co-founder and CEO of Skratch Labs , to explore a radical approach to building a business that refuses to compromise its values for market share. From pro cycling to creating a revolutionary sports nutrition brand, Ian shares how staying committed to the company’s core customer can be the most powerful growth strategy. We explore: The radical…