Episode 7 Season 5 - Tres Picosos

Listen in on Cultivation Station as we dive into the gritty and unexpectedly strategic world of scaling a bold, spicy brand where most shoppers make decisions in under 30 seconds. From pitching c-store buyers and surviving slotting fees to designing packaging that pops under fluorescent lights, Tres Picosos is about meeting customers where they already are—and earning their loyalty one grab-and-go…