Programmatic Advertising Map (for my internal use)

SUPPLY SIDE (Sell Side) Actor Tables 1. PUBLISHERS Attribute Details Actor Publisher (Content Owner) Role Create content and audiences; provide advertising inventory (impressions) Goal Maximize revenue per page view (RPM/CPM); balance UX with monetization Top 5 Companies Google (YouTube), Meta, Amazon, News Corp, Condé Nast Business Model Ad revenue (CPM/CPC/CPA share), subscriptions, hybrid.…