Lifetime Access v Limited Time Access to an Online Course: What I’m Testing, My Thoughts and the Pros/Cons

I’m launching this week (could you tell? 😆) In the lead up, I committed to something that I have been going back and forth on for literal MONTHS: Switching Lifestyle Business School from LIMITED TIME ACCESS (one year) to UNLIMITED ACCESS (for as long as the course exists). It’s a nuanced decision, and I still don’t know what the right answer is. But intuitively, I really felt a pull to test it —…