Three Layers Deep: All Aboard the Niche Train

To stand out and sell — always, but especially in 2025 — you’ve gotta niche . Happily (especially if you are a personal brand), that DOESN’T mean putting your sweet little multi-passionate self into a box for twenty years and throwing away the key. But it DOES mean that you should create individual PROJECTS under your personal brand ( I talk about that more in part one of this series here ) and…