Why LLMs Beat Generic Sentiment Analysis: The Rise of Semantic Evaluation Scales in Scientific Research

For years, sentiment analysis dominated automated text evaluation—classifying text as positive, negative, or neutral. But what if you needed to measure something more nuanced? What if you wanted to quantify dehumanization in a text, or psychological construct strength on a scale of 1–100, or consumer purchase intent across five Likert points? The answer lies is [ ]