#350: Don't Just Make a Sale. Make a Client for Life.

Getting someone to say yes might feel like the finish line—but it's really just the beginning. What happens after the application can determine whether you keep the business, earn the client's trust, and eventually generate referrals for years to come. In this episode, we'll walk through the three Ps of the sale after the sale: protect the decision, prove the relationship, and produce the next…