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2026-07-22 Choosing an ice-cream is not what it was. The limited options somehow led to more considered decisions and greater satisfaction. In the last few years it seems the ice-cream choices have exploded. I call this a TADM : a TikTok Attention Deficit Menu. TADMs announce a smorgasboard but are ugly, unrefined and lead to disappointment. We should consider how this happened. Tags Food