Why Personal Branding Isn't About You At All | Vanessa Errecarte | 733

"Personal brand" might be the most cringe-inducing phrase in business vocabulary. Say it out loud to a room of accomplished professionals and watch the shoulders tense — it sounds like self-promotion, follower counts, and algorithm-chasing. Vanessa Errecarte , Founder of Marketing Simplified , the UC Davis Graduate School of Management lecturer who built one of the nation's only for-credit MBA…