Why Your Expertise Is the Only Content That Converts | Ghazenfer Mansoor | 724

What happens when a software CEO stops thinking like a marketer and starts thinking like a thought leader? You get a content flywheel that ranks #1 on Google, ChatGPT, and Claude — without hiring an SEO firm. Ghazenfer Mansoor , Founder and CEO of Technology Rivers , didn't set out to become a thought leader. He set out to grow a business. But as referrals gave way to inbound and conference…