AI Isn’t the Product. The Workflow Is.

Every few days someone sends me a new demo. AI generates a house. AI designs a backyard. AI produces a digital twin from a handful of photos. The video is always beautiful. A slow flythrough. Perfect lighting. A slider that moves from “ before” to “ after” as if complexity has finally surrendered. What are we doing? Then comes the question: “ Isn’t this what you’re building?” No. What they’re…