Ep 402: Rebranding for Growth How to Attract Commercial Clients Without Destroying Your GovCon Brand

If you think rebranding means “new logo, new website, done”… this episode will convince you otherwise. Michael sits down with Erica Dobbs, CEO of Dobson Solutions, to break down why a company with a strong reputation chose to rebrand and why timing matters when your business matures. Erica shares how her team shifted from speaking pure DoD language to building a more universal message that…