How to Scale Chaos Without Losing Control w/AstroForge COO Chapman Snowden

Most companies don’t fail because they lack process. They fail because they keep the wrong ones alive for too long. Process starts as a survival tool. It reduces chaos, aligns people, and turns scattered effort into repeatable execution. But at scale, the same systems that create clarity slowly become the thing that blocks it. The real challenge isn’t building structure, it’s knowing when it stops…