The AI backlash is getting louder. Brands should pay attention.

Communicators need to understand what’s driving the frustration before it becomes a trust problem. Polaroid took the AI debate onto a Coney Island beach this summer. Rising from the sand was a giant billboard with a message aimed directly at one of the technology’s most controversial talking points: “Go jump in some water before the […] The post The AI backlash is getting louder. Brands should pay…