# laurier (audio feeds) — RSS Amplifier Recent posts from the 1 feeds in the RSS Amplifier directory that cover laurier. Page: Feed: --- ## [How to Sell (Literally) Tons of Product](https://graphosproduct.com/how-to-sell-tons-of-product/) _2026-03-24 · Graphos Inc. · Product: Knowledge_ Episode Summary What does it actually take to sell tons of product … not as a metaphor, but by the truckload? In this episode of Product: Knowledge , Laurier Mandin shares real-world product marketing case studies where slow or stagnant sales turned into explosive growth. In one case, a barbecue product went from zero sales to 180 tons sold in just a few months . These examples reveal a consistent… [Listen](https://media.transistor.fm/f616c9c8/aae653e1.mp3) ## [Words That Make Wins for Product Teams, with Ali Rakhimov](https://graphosproduct.com/words-that-make-wins-ali-rakhimov-when-pigs-fly-author/) _2025-10-14 · Graphos Inc. · Product: Knowledge_ Product manager, entrepreneur, and author Ali Rakhimov joins Laurier Mandin to talk about how better communication can make even the most ambitious products take flight. From building payment kiosks for K–12 schools to leading multimillion-dollar initiatives at Macy’s, Ali shares how simplicity, idioms, and “stupid” questions can cut through complexity and bring teams together. This conversation… [Listen](https://media.transistor.fm/e29ed334/6edf5630.mp3) ## [The Psychology of Premium Product Pricing: What Makes Buyers Pay More](https://graphosproduct.com/psychology-premium-pricing-what-makes-buyers-pay-more/) _2025-09-25 · Graphos Inc. · Product: Knowledge_ Why do some buyers eagerly drop thousands on a luxury item, then balk at paying a fraction of that for something useful and well-made? In this solo episode of Product: Knowledge , Laurier Mandin unpacks the Premium Buyer Paradox and explores the psychology behind premium pricing. From Dyson’s visible engineering, to Bang & Olufsen’s design-driven luxury, to Montblanc’s identity-making pens, you’ll… [Listen](https://media.transistor.fm/aceb7806/045a0437.mp3) ## [The Missing Link Between Great Products and Great Sales, with Heather Inocencio](https://graphosproduct.com/missing-link-between-great-products-great-sales-with-heather-inocencio/) _2025-07-08 · Graphos Inc. · Product: Knowledge_ Building great products is only half the battle—the other half is building them with marketing success baked in from Day One. Too many product teams operate in isolation, creating features customers don't understand or positioning that marketing can't sell. Heather Inocencio has cracked the code on building product teams that inherently understand marketing needs. With over 30 years of product… [Listen](https://media.transistor.fm/610d3c6d/229216ee.mp3) ## [Getting from DTC to Retail Without Wasting Time and Money, with Paul Jarrett](https://graphosproduct.com/dtc-to-retail-paul-jarrett/) _2025-03-04 · Graphos Inc. · Product: Knowledge_ The path from direct-to-consumer to retail success is something many product makers dream about, but it's also where countless promising products have gone to die. Bad logistics choices, bloated inventory, and unnecessary costs can sink even great products before they ever reach a store shelf. Paul Jarrett, co-founder and CEO of Bulu, has created a unique solution to help brands bridge this… [Listen](https://media.transistor.fm/44b31d11/66019ad1.mp3) ## [Making Customers Say, “I Need That” – The Art of Irresistible Products](https://graphosproduct.com/making-customers-say-i-need-that-the-art-of-irresistible-products/) _2024-10-18 · Graphos Inc. · Product: Knowledge_ In this special episode, host Laurier Mandin introduces his new book, "I Need That: Creating and Marketing Products People Are Compelled to Buy." Drawing from over 30 years of marketing experience, Laurier shares key insights on how to create products that resonate deeply with consumers. Key points covered: The psychology behind why people buy certain products How to transform a product from a… [Listen](https://media.transistor.fm/00437fac/e102b0fd.mp3)