From backwaters to banana leaves: How brands are celebrating Onam 2026

Onam may be rooted in Kerala, but brands are increasingly using the festival to connect with audiences beyond the state. This year, campaigns are drawing from familiar Onam cues from sadya and Kasavu to boats and the idea of togetherness and adapting them across formats and markets. From Bosch taking its branding to Kerala's backwaters to Zomato recreating a traditional sadya in a print ad, brands…