Legendary Companires Build for 100 Years, Not One Quarter

Ordinary companies chase quarterly earnings. Legendary companies play an astonishingly long game. Amazon’s Jeff Bezos insisted that decisions must make sense 5–7 years out—not just next quarter. In a Bain & Company survey, 81% of top-performing firms said they tie major initiatives to long-term value creation, not just near-term KPIs. These companies innovate patiently, hire strategically (you…