The Father of Modern Advertising

Catchy jingles. Pithy slogans. They help tell stories and sell products. But advertising wasn’t always colorful or memorable. The modern form of advertising came into existence in large part due to one man’s vision, Albert Lasker. In this piece for Backstory, Larry Potash unearths what we know about the man, and how he changed the course of business history. Backstory with Larry Potash airs Sunday…