Great technology should be invisible and nice to use

I was thinking about that Steve Jobs keynote from 2007 where Apple launched the iPhone this week. If you have been living in a cave, or for various other reason haven’t seen it you can watch it on YouTube: Steve Jobs MacWorld Keynote in 2007. I wasn’t thinking about it in some kind of romantic nostalgic way though. I just remembered the (small) group of telecom analysts that got out of their beds…