The Ferrari Luce and Bad Design

We interrupt our regularly scheduled programming for this design-related emergency. If you want to see how to do a brand extension with a new product correctly, look to the CRKT Squid II . If you want to see how to destroy a brand, look to the light. The Ferrari Luce (LU CHAY or “light” in Italian) is a huge design mistake. It is also a mistake that has lessons that resonate in the gear world. The…