Your Network Matters, But Your Weak Ties Matter More

It turns out the old saying “it’s not what you know, it’s who you know” is annoyingly real — but for women, the “who” part often works differently, and less efficiently, than it does for men. Referrals lead us to our next job or opportunity or experience. First - let’s consider the referral network. The research is clear: weak ties matter. That cousin you only see at Thanksgiving, the former…