Did MCoBeauty Just Find a Smarter Way to Dupe? Plus, Gap Fragrances Are Back

MCoBeauty just leveled up its dupe game, teaming with Skindinavia—the actual company behind Urban Decay’s original All Nighter setting spray—to relaunch that discontinued formula as All Dayer for $19.99, undercutting UD’s reformulated version by $15. We’re breaking down why this “Dupe 2.0” strategy (bringing back cult formulas instead of knocking off living brands) might be MCoBeauty’s smartest,…