EU AI labels: not the „label that says it all“

The transparency obligations in Article 50 of the EU AI Act started to apply on August 2, 2026. That day, the European Commission account on X posted: A quick fact check confirmed: the claim “The label says it all” is, at best, simplified. The Commission’s own page says that not all AI-generated or manipulated content needs to be labelled. The icons are optional, and using one does not establish c…