CrossFit vs HYROX: Rivalry or Opportunity?

Is HYROX the new CrossFit — or just CrossFit with fewer chalk clouds and more running? In this episode, Danny Lehr, Wes Kitts, Wes Piatt, Kenny Santucci, and Alen Kunica debate the future of functional fitness: Is HYROX a rival, an ally, or just CrossFit’s younger, shinier cousin? From programming and community to business models and branding, they unpack whether gyms should embrace both — or pick…