Kenya’s Boda Boda Industry Embraces Digital Metered Fares

Kenya’s online boda boda industry is poised to capture a larger share of the market as digital platforms integrate innovative technologies designed to increase the number of trips within their networks. Yego, a ride-hailing platform, aims to transition passengers from negotiated fares to a system that calculates charges based on time and distance. This transformation... The post Kenya’s Boda Boda…