Marketing Observations on the World Cup

We are nearing the 2026 World Cup finals. The month-long event has been a remarkable sporting extravaganza, with 104 matches and more than 11.5 billion cumulative viewers. Here are six marketing observations. The Hydration Break Miracle Soccer has always suffered from a marketing problem: there were limited opportunities for advertisements. Structurally, the NFL is a perfect marketing model. In an…