H-E-B’s Heavy Metal Merch Drop: From Viral Idea to Website Chaos

This week, I’m talking about H-E-B’s wild heavy-metal T-shirt collab with designer Connor Dwyer. What started as a fun grocery-store-meets-metal-band mashup turned into one of the most viral merch drops of the year. Here’s what’s happened: A fan design turned into an official partnership A charity angle raised $35,000 for Austin musicians A tech fail that left fans frustrated What small brands can…