The advent calendar economy: how daily reward mechanics took over the Golden Quarter

Discover what's happening in retail today, Retail Times publishes international & UK retail news covering products, data, tech, packaging, people, research, comment and much more. On 1 December last year, the Lidl Plus app opened its first door and gave away a chocolate Santa. The Santa was free with a £35 shop. The door was available for that day only and could not be opened afterwards, and…