How to Lose $10K Deals in Your Coaching Business | #513

My daughter just started playing tennis, and this week I watched a coach lose a $10K client in one sentence. Not because of price. Not because of skill. Because he said something he didn't actually believe, just to sound indispensable. In this episode, I break down the fastest way coaches lose deals: focusing on selling instead of serving. I share what happened on that court, why prospects can…