Episode 214: Book Sales: The Wrong Metric for Business Owners Writing Books

In this episode, Jodi breaks down why focusing on sales numbers alone can mislead you, and what you should be tracking instead to measure the real ROI of your book. Book sales might be the most visible metric—but for business owners, they're rarely the most meaningful. From lead generation to visibility and client conversion, this episode will help you redefine what success actually looks like.…