Episode 210: Use Copy Strategically to Help Your Book Sales Page Convert

In this episode, Jodi and Erin Ollila discuss how business owners should use website copy strategically to sell and promote a book, whether that's a dedicated book website or a book sales page on your existing business site. Erin shares with listeners where to feature the book throughout your website for trust-building and SEO, and how blog posts and podcast show notes can drive long-term book…