Write To Create, Not Just To Fill Platforms With Content

“Spending 4 hours writing a post that goes nowhere.” That’s the opening line of a rant I found on LinkedIn yesterday. I get it! What spend hours on something nobody sees? The algorithm always favors trending topics and big names. That rant reminded me of Maria Popova’s take on content. Don’t call it content. Don’t write just to fill a platform. Instead, write for yourself . Write as if you were…