The Priority Paradox.

For 600 years, we had one word to describe the first thing that needed to be done: priority. Then, during World War II, someone decided we needed a plural version. Seventy years later, we’re drowning in ‘priorities’ while productivity experts beg us to focus on just one thing at a time. The irony would be delicious if it weren’t so costly to modern business. The CEO of a manufacturing company I…