Performance Marketing & Brand Building in AI Age: Branding Strategy that Drives Sustainable Growth_Joanne Z. Tan_Season 2, Episode 98

Is performance marketing enough to grow a business in the AI age? Or does long-term success require a stronger branding strategy built on trust, differentiation, and customer experience? In this episode, Joanne Z. Tan explores why branding strategy and performance marketing are not competing approaches—they are complementary forces. While performance marketing has traditionally measured ROI…