Soft Power: Is the U.S. Losing its Edge?

Part 2 of 4 in the 2025 International Perspectives Series. From celebrating Halloween in Spain, Stanley Starbucks cups being released in Japan, and McDonald’s creating the “McBaguette” in France, the United States’s soft power and global influence is evident. But globalization and rapid social media connectivity has brought Korean skincare, the viral French butter bell, and Argentinian football to…