Jumia Food (2012 - 2023)

jumia food started life as hellofood in 2012, one of rocket internet's african ventures, and took the jumia name in the 2016 rebrand. by late 2023 it was moving about eleven percent of everything jumia sold and had never once made money doing it. on 13 december 2023 the parent announced it was closing food delivery in all seven of its markets before the end of that month, to put the capital into…