Turn client expertise into SEO gold | Search with Liv Day and Ellie Wraith

Liv Day and Ellie Wraith from Digitaloft join Search with Candour to explain how to turn client expertise into SEO gold and why you need to create content your competitors can’t copy. They explain why unique, non-commodity content matters more in the AI era, how to extract insights from hesitant clients, and how to build processes (checklists, writer access to experts, ongoing client questions) to…