The Rise of Sustainable Unit Economics: Why Indian Investors Are Prioritizing Systems Thinking Over Growth

For much of the last decade, India’s startup ecosystem was powered by a single, seductive promise: grow fast, capture market share, and worry about profits later. Capital was abundant, valuations climbed rapidly, and founders were rewarded for scale rather than sustainability. That era is now decisively over. In its place, a quieter but more rigorous philosophy is taking root among Indian…