Trust Gap Stalls European Uptake of Cultivated Meat and Precision-Fermented Dairy, EIT Food Finds

Image: Trew on UnSplash European consumers are marginally more open to food innovation than a year ago, but willingness to try specific technologies including cultivated meat and precision-fermented dairy declined between 2024 and 2025, according to the third chapter of EIT Food’s 2026 Trust Report. The report, “Trust in innovation: Between familiarity and fear,” draws on the EIT Food Consumer…