#405 – Burak Karakan, CEO of Bruin - On the cost of trying to please everyone

A story about an opinionated founder, the customers he turns away, and the ones who stay. This episode is for SaaS founders quietly wondering whether trying to be a fit for every buyer is what's slowing them down. Most founders think the goal is to be a fit for as many buyers as possible. Burak Karakan, Co-founder and CEO of Bruin, runs his company on the opposite belief. A former engineering…