The Sacred Potato and the £47 Checkout Page

Six potatoes. Forty-seven pounds. Ceremonial water sold separately. A brief investigation into what happens when wellness marketing gets hold of a vegetable. There is a potato. This should not be complicated. It grows in the ground. You dig it up. You wash it. You cook it. If you are Welsh, Irish, Peruvian, Northern European, or merely hungry, you already understand the basic arrangement. Humanity…