Discord gave this startup a direct line to Gen Z. Then it built around what it heard.

What brands can learn from building products alongside online communities. Before Yeet had a finished dating app, it had a Discord server. The dating startup launched its “Founder Club” before the product was fully defined and invited young users to talk about what annoyed them most about online dating. The team didn’t try to promote […] The post Discord gave this startup a direct line to Gen Z.…