Normal UI: A Usability Technique For Non-Designers I've been building web apps for 25 years. B2B, SaaS, eCommerce, intranet apps, and more. I've also been a UX designer for much of that time. I've run and watched hundreds, if not thousands, of usability tests. That means I've been watching average users (non-developers) try to use web apps (without helping them) for over two decades. You begin to…