Ep 127 Niche Down for Stronger Go-to-Market Focus with Cate Hollowitsch

Brand clarity is what turns frantic activity into focused growth. Cate Hollowitsch , Fractional CMO and Principal Consultant at Relevents Group , joins host Hayley Parr to explain why go-to-market strategy should start with brand. Cate discusses how a clear brand foundation helps teams avoid the "spray and pray" approach and ensures alignment across departments. She breaks down the nine essential…