From GE to Girl Scouts: How Marketing Leadership Creates Impact

What does it take to successfully lead marketing for some of the world's most iconic brands? Jocelyn Renee Johnson , former GE executive and CMO of Girl Scouts of the USA , and now Chief Marketing Officer of the American Bar Association , joins Adam Helweh to share her marketing playbook for success across Fortune 500 companies, nonprofits, and global organizations . 💡 In this episode, Jocelyn…