Sales vs. Marketing: Why the War Is Killing Your Revenue

Is your B2B marketing strategy built for the future? In this must-listen episode, Adam Helweh sits down with fractional CMO Ellen Smolko to discuss how AI, sales alignment, and strategic marketing are reshaping B2B growth in 2025. With decades of experience—from her role in the evolution of Shopify at AT&T to leading marketing transformations for high-growth companies—Ellen reveals: 🔹 How AI is…